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逸東酒店集團推出多層次品牌理念

時間:2010-12-29來源:轉載 作者:世界酒店編輯
  

       近日,朗廷旗下逸東酒店集團以可持續(xù)發(fā)展原則為基礎,推出三個全新的酒店及住宅品牌,以滿足不同層次客戶的需求。其中,逸東“華”瞄準五星級高端市場,逸東“智”針對中檔市場,逸東“軒”則定位為服務式住宅公寓。
      “客人崇尚綠色環(huán)保概念卻很難在現實中身體力行,這種矛盾直接反映在他們的酒店選擇上。”逸東酒店集團副總裁鄧宇翰說:“我們的目標就是讓客人可以輕松地作出選擇。選擇一家以可持續(xù)發(fā)展為核心價值的酒店,他們無需增加開支,又可以實踐環(huán)保。全新的逸東品牌將給業(yè)主方帶來更具彈性的發(fā)展方案,不僅可以提升利潤及潛力,同時也可根據全球不同市場的需求來節(jié)約成本,特別是在亞洲,包括中國、印度及泰國等地區(qū)。”
       據了解,逸東酒店提倡簡約低調的現代化服務,同時兼顧可持續(xù)發(fā)展之特質,立足環(huán)保,達到“地球評分”的標準。


      Based on the committee of sustainability, the Langham’s Eaton Hotels put forward unique brand model to meet the demands of different markets. The Eaton Luxe Hotels target to the five-star upscale markets, the Eaton Smart Hotels aim at midscale markets, and the Eaton House offers serviced suites.
      “The guests admire the green philosophy but hardly to experience it in real life, and this reflects directly on their selection of hotels.” Mr. Deng Yuhan, the Vice-President of Eaton Hotels said, “Our goal is to offer the travelers flexibility. They don’t need to add any expenditure for choosing a sustainable hotel. As a result, the business owners can increase profitability, as well as save cost in different markets, especially Asian markets.”
      It is reported that Eaton Hotels advocate simple modernized services, and take account of sustainability, which reach the standard of Earthcheck.

 


 

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